Home Report for First-Time Buyers

Highway is excited to announce that an expanded version of Home Report is now available! 

Home Report for First-Time Buyers is designed to help future homeowners understand the homebuying process, get prepared financially, and navigate their journey towards homeownership. Key features of Home Report for FTHB include:

• A timeline that helps buyers (and you) understand how close they are to transacting
• Affordability calculator and down payment savings plan
• Saved custom searches and property drips
• Comprehensive educational content served at just the right time

Best of all: Home Report for First-Time Buyers is available today - at no extra cost - to all Home Report subscribers (and their paired agents). It’s another way we’re continuing to add value to the Home Report subscription, without raising the price.

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Who is this for?

Every year, between 25-35% of the existing homes sold are bought by first-time buyers. That equates to 1-2 million homes annually. These buyers might have previously been renting, or they might have been living with their parents. In any case, this is a huge cohort of people who: 1) hope to buy a home some day, and 2) need a guide to help them understand the process.

How does it work?

Similar to the existing Home Report for Homeowners, you can bulk upload prospective buyers or add them manually. If you add a consumer without an address or loan details, we’ll initially treat them as a non-owner. The Home Report invite will then confirm their homeowner status so we can make sure they receive the right version. Once a month, they’ll receive an email with relevant listings, local home price trends, educational content, and more.

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What’s different about Home Report for First-Time Buyers?

A lot actually. There’s no home and no loan, so many of the elements that make the original Home Report so meaningful to homeowners aren’t relevant for future buyers. Instead, Home Report for First-Time Buyers is focused on guiding and educating consumers who know that they want to own a home, but aren’t sure how to get there.

What does this mean for Home Report subscribers?

A huge new cohort of potential buyers can now be nurtured with Home Report. As with the original Home Report, our new version was designed to generate engagement and customer outreach. We also think that real estate agents will find Home Report for First-Time Buyers particularly useful, as so many of the tasks are typically handled by agents.

When we launched Home Report in 2024, we knew that we wanted to provide value at every stage of the homeownership cycle: renter → buyer → move-up buyer → investor → downsizer. With Home Report for First-Time Buyers, we’re another step closer to our goal.

Questions about Home Report? Email us anytime at support@highway.ai – we’re happy to help.