Highway LO Recruit
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Highway LO Recruit vs. the field

Recruit loan officers like you mean it.

LO Recruit is the only platform that tells you who to recruit — and writes the call for you. AI matches LOs in your market to your branch, you follow them in one click, and we generate Email, Phone, and SMS outreach grounded in their real production data. $299/mo per branch, Agent Intel included.

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$299/mo per branch · Agent Intel included · No placement fees, ever.
AI
Suggested LOs matched to your branch by production, geography, and fit.
1click
Follow any LO in your market and keep tabs on their production, ranking, and pace.
3ch
AI-written outreach across Email, SMS, and Phone — grounded in the LO's actual production data.
1yr
Forward production projection per hire from the Evaluation module. Nobody else does this.

The four things only LO Recruit does

Four wedges nobody else has built.

Every competitor in this category sells data and dashboards. LO Recruit sells the actions a branch manager actually has to take: who to call, what to say, what it's worth, and whether the data is right.

Only on LO Recruit

AI outreach grounded in production data.

Email, Phone scripts, and SMS — all written from the LO's real volume, product mix, and trend. The model knows whether you already know them, and rewrites accordingly.

Model Match, Modex, MMI, InGenius: none ship a comparable feature. They hand outreach off to a CRM and expect you to type it yourself.
Only on LO Recruit

Evaluation: 1-year back, 1-year forward.

Drop a candidate into your branch and see the projected production impact before you make the offer. Backed by the same ListReports data that powers Agent Intel.

Everyone else: dashboards. Sort, filter, export. Zero answer on what a hire is actually worth.
Only on LO Recruit

AI suggests who to recruit — you follow with one click.

Our model matches LOs in your market to your branch by production, geography, and fit. Follow the ones you like, and a short daily intel feed keeps tabs on their production, ranking, and pace.

Model Match: sortable list. Modex: monthly notifications. MMI: dashboard alerts. InGenius: nothing comparable.
Only on LO Recruit

Branch verification, backed by our team.

Spot a wrong roster entry? Submit a correction in two clicks. Every update is verified on the backend by Highway before it ships — so the data you act on is the cleanest in the industry, not crowdsourced noise.

Nobody else has this. Across all four competitors, fixing bad data means a support email and a wait — with no guarantee of human review.

Head-to-head

The full comparison matrix.

Ten capabilities that decide whether a recruiting platform actually helps you hire — or just helps you scroll a database. Toggle competitors on and off in the Tweaks panel to focus your view.

Capability
Highway LO Recruit$299/mo per branch
Model Match$199/mo Premium
Modex$250–$1k/mo + fee
MMIDemo-gated
InGeniusEnterprise only
LO sourcing & searchBy geography, volume, product mix Yes Yes Yes Deepest data Yes
Production-data LO profilesVolume history, product mix, trend ListReports data Yes ~95% US Fast Facts, 14-mo Patent-pending blend
Follow / pipeline workflowTrack candidates from intro to offer Follows + suggestions Pipelines Notifications VI Boards SIMPL pipeline
AI-generated outreachEmail, Phone, SMS — production-aware 3 channels No DM only Partner CRMs Via Total Expert
Predictive hire-impact modelProject the production a hire adds Evaluation: 1-yr back & forward No No Analytics only No
AI-suggested LO matches & alertsRight-fit suggestions + daily intel on LOs you follow ~Daily No Monthly notifications Dashboard alerts Limited
Branch roster verificationSubmit a fix · verified by our team Backend-verified No No No No
Native CRM / ATS integrationsWhere outreach actually lives Native to ListReports Total Expert, HubSpot, SF ATS / CRM Surefire, Top of Mind Total Expert native
PricingPer the vendor's public pages $299/mo per branch
Agent Intel included		 $199/mo
+$29/seat		 $250/state
+placement fee/hire		 Demo-gated
~$100/seat		 Enterprise only
not disclosed
Target customerWho the platform actually serves Branch managers, ListReports lenders Solo LOs & SMB lenders Single branch → enterprise Top 25 / enterprise Enterprise & banks

Public pricing as of May 2026. Pill scoring: solid teal = best-in-class on LO Recruit; green = capable; amber = limited; red = absent.

A closer look

Each competitor, on the record.

If you're already evaluating one of these, here's the exact gap LO Recruit closes — pulled from their own published positioning.

LO Recruit vs.

Model Match — cheaper, but it stops at data.

Model Match is the affordable, self-serve play. The Premium tier at $199/mo unlocks pipelines and CRM push — and that's where the recruiting story ends.

  • No AI outreach.LO Recruit writes the Email, Phone, and SMS for every candidate, grounded in their actual production.
  • No evaluation module.You can sort and filter LOs all day; Model Match can't tell you what a hire is worth to your branch.
  • No AI suggestions.LO Recruit matches LOs to your branch by production and geography — Model Match makes you build the filter yourself.
  • Per-seat economics.$29/mo for every extra seat. LO Recruit is $299/mo per branch, flat — Agent Intel included.
LO Recruit vs.

Modex — charges you again for every hire.

Modex has broad NMLS + MLS data and a private LO-to-employer DM. Then comes the success-based placement fee: basis points × months × the LO's monthly production. Per hire. Forever.

  • Placement fees stack.10 bps × 12 months × $1M/mo ≈ $1,200/mo for a year, per hire. LO Recruit charges zero on the hire.
  • Monthly notifications, not daily intel.Modex pings you when something matches a saved query. LO Recruit narrates your market every day.
  • DM ≠ outreach.An in-platform message box isn't an AI-written, production-aware Email / Phone / SMS script.
  • No hire-impact projection.You'll know who the LO is. You won't know what they'll do to your branch.
LO Recruit vs.

MMI — built for enterprise dashboards.

MMI serves 20 of the top 25 lenders with deep market intelligence and Visual Intelligence boards. It's a category-leader for analytics — and a category-mismatch for the branch manager who needs to make ten calls today.

  • Outreach lives in a partner CRM.MMI hands you off to Surefire or Top of Mind. LO Recruit does the writing in-product.
  • Demo-gated pricing.Reported entry around $100/seat, but you're quoted on a call. LO Recruit is bundled.
  • VI Boards aren't a pipeline.Dashboards show you what happened. LO Recruit tells you who to call next.
  • No branch evaluation.Analytics-led, not predictive at the hire-level.
LO Recruit vs.

InGenius — enterprise-only and behind a quote.

InGenius blends LO + Realtor data and ships the SIMPL pipeline acquired post-merger. It's the most workflow-oriented competitor — provided you're already a Total Expert shop and willing to talk to sales for a quote.

  • Locked to Total Expert.Native to one CRM. LO Recruit lives where ListReports lives — which is everywhere branch managers already work.
  • Enterprise-only, not disclosed.No public pricing. No self-serve. No path for a single branch manager.
  • Workflow ≠ generative outreach.SIMPL helps you track a candidate. LO Recruit helps you actually talk to them.
  • No daily narrative or evaluation.Two of LO Recruit's biggest wedges are simply absent.

The case for LO Recruit

Built on a simple bet: data should write the call, not just rank the list.

01

Outreach the data already wrote.

Email, Phone scripts, and SMS — all generated from the LO's real production, with awareness of whether you've worked with them before. You read it, edit it, send it. The whole step takes a minute, not an afternoon.

Closest analog: none. Modex offers a DM box; everyone else hands you off to a CRM.
02

A number on every hire.

The Evaluation module models 1 year back and 1 year forward of production impact for any candidate dropped into your branch. You get an honest answer to "is this hire worth it" — before you walk into the offer conversation.

Closest analog: dashboards. Sort, filter, export — but never an actual projection.
03

One vendor, not three.

AI-suggested matches, Follow workflow, AI scripts, and Email Alerts replace the data-vendor + outreach-vendor + intel-vendor stack with one product. $299/mo per branch, Agent Intel bundled in — no per-seat math, no placement fees.

Result: you stop paying a placement fee on hires and a seat fee on the dashboard nobody opens.

FAQ

Questions worth asking out loud.

Model Match is a data product. The $199/mo Premium tier adds a pipeline and a CRM push, and that's the entire recruiting story. LO Recruit adds three things Model Match has no equivalent for: AI-written outreach across Email / Phone / SMS grounded in the LO's actual production, a branch Evaluation module that projects a hire's production impact, and daily narrative intel — not just a sortable list.
No. Modex layers a success-based placement fee — basis points × months × the LO's monthly production — on top of subscription. A single hire at $1M/mo production at 10 bps for 12 months is roughly $1,200/mo for a year. LO Recruit charges zero on every hire. It's bundled with your ListReports relationship.
The LO's actual production data — pulled from ListReports — including total volume, product mix, geography, recent trend, and whether the LO is rising or fading in your market. The model also knows whether you already have a relationship with them, and rewrites the opener accordingly. Output is three formats per candidate: Email, Phone script, SMS.
You can keep one. LO Recruit lives inside ListReports as an extension of Agent Intel, so the candidate, the data, and the outreach are all in one place — but nothing stops you from pushing a hot lead into Total Expert, Salesforce, or HubSpot. Unlike MMI and InGenius, LO Recruit doesn't require you to run a specific CRM to be useful.
Mortgage branch managers who actually own the recruiting outcome at a ListReports lender — not enterprise data teams, not solo LOs shopping for $29/mo data. If you're the person who has to find the candidate, value the hire, and make the call, LO Recruit is built for the three things you actually do that day.

See the call you'd make tomorrow, already written.

A 20-minute demo, your real market, your real candidates. We'll show you who our AI suggests for your branch, project the impact of one hire, and generate the outreach in front of you.

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