

EXCLUSIVE WEBINAR SERIES
SESSION 7
Stop Competing on Rate: How to Become the Go-To Lender for Complex Transactions in 2026
Most mortgage originators are losing deals for one simple reason: They’re competing on rate instead of competing on solutions.
When Realtors already have a preferred lender and every borrower is rate shopping, it becomes nearly impossible to stand out.
But the loan officers winning right now aren’t the ones with the lowest rate. They’re the ones who know how to structure deals other lenders can’t.
In this exclusive webinar, Highway + The Loan Atlas bring together three faculty members with a combined $3 billion in personal mortgage production to show you exactly how they position programs like non-QM, DSCR, reverse mortgages, and investment property HELOCs to become the lender Realtors call when traditional financing falls apart.
When Realtors already have a preferred lender and every borrower is rate shopping, it becomes nearly impossible to stand out.
But the loan officers winning right now aren’t the ones with the lowest rate. They’re the ones who know how to structure deals other lenders can’t.
In this exclusive webinar, Highway + The Loan Atlas bring together three faculty members with a combined $3 billion in personal mortgage production to show you exactly how they position programs like non-QM, DSCR, reverse mortgages, and investment property HELOCs to become the lender Realtors call when traditional financing falls apart.
You’ll learn how top originators structure complex deals, win more referrals, and become the lender Realtors trust when deals get complicated.
Thursday, March 19
12:00pm ET
60 Minutes

Josh Mettle
Co-Head of Faculty
The Loan Atlas

Larry Gonzales
Branch Leader
The Broker Mortgage Experts

Trevor Carlson
President
Heritage Reverse Mortgage

Dan Habib
Executive Vice President
Highway

Diana Bajramovic
VP, Market Insights
Highway
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